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Defining Wrightspeed’s Visual Assets

Wrightspeed strives to maintain a clear message of industry excellence, powertrain innovation, product quality and customer satisfaction for its clients. The purpose of this style guide is to define the Wrightspeed brand’s design assets and internal guidelines for maintaining best practices. By following these guidelines Wrightspeed is able to best serve its customer base and maintain its focus engineering highly efficient powertrain technology.

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Logo Identity and Usage

Approved Logo Variations

Approved Wrightspeed Logo Variations

The Wrightspeed logo designs and variants are property of Wrightspeed and are protected under copyright law. Correct and incorrect versions of our company name include:

Wrightspeed
Wright speed
wrightspeed

Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.

Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.

Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.

Logo Kit. Includes .psd and .png versions of all logos.

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Color Palette

Wrightspeed’s official swatches are comprised of six colors, each functioning as an essential component to our brand’s web and print design strategy.

  • Black

    Header and footer backgrounds, copy

    • #000000
  • Solid Orange

    Primary accent color, headers, elements

    • #FF6F00
  • Saturated Red

    Secondary accent color, hovers, navigation

    • #FF3E00
  • White

    Button hovers, footer links hover

    • #FFFFFF
  • Warm White

    Page backgrounds, headers

    • #F1EEEE
  • Warm Gray

    Page backgrounds

    • #E8E7E5
  • Light Gray

    Footer links

    • #DADADA
  • Mid Gray

    Page title background, separators

    • #989898

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Typography

Nudista Web

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
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H1 Header

H2 Header

H3 Header

H4 Header

H5 Header
H6 Header

Freight Sans Pro

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
!@#$%^&*()_+=-\][;/.,“«|}{“:?><

Body copy
Italic text
Bold text
Links

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Website UI Elements

Social Media Icons
Buttons
Google Maps
Custom Horizontal Rule

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