Defining Wrightspeed’s Visual Assets
Wrightspeed strives to maintain a clear message of industry excellence, powertrain innovation, product quality and customer satisfaction for its clients. The purpose of this style guide is to define the Wrightspeed brand’s design assets and internal guidelines for maintaining best practices. By following these guidelines Wrightspeed is able to best serve its customer base and maintain its focus engineering highly efficient powertrain technology.
Logo Identity and Usage
Approved Logo Variations
The Wrightspeed logo designs and variants are property of Wrightspeed and are protected under copyright law. Correct and incorrect versions of our company name include:
Wrightspeed
Wright speed
wrightspeed
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Please do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.
Logo Kit. Includes .psd and .png versions of all logos.
Color Palette
Wrightspeed’s official swatches are comprised of six colors, each functioning as an essential component to our brand’s web and print design strategy.
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Black
Header and footer backgrounds, copy
- #000000
-
Solid Orange
Primary accent color, headers, elements
- #FF6F00
-
Saturated Red
Secondary accent color, hovers, navigation
- #FF3E00
-
White
Button hovers, footer links hover
- #FFFFFF
-
Warm White
Page backgrounds, headers
- #F1EEEE
-
Warm Gray
Page backgrounds
- #E8E7E5
-
Light Gray
Footer links
- #DADADA
-
Mid Gray
Page title background, separators
- #989898
Typography
Nudista Web
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H1 Header
H2 Header
H3 Header
H4 Header
H5 Header
H6 Header
Freight Sans Pro
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Body copy
Italic text
Bold text
Links